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Posted by Joseph Clement on 4 August, 2017

One of the amazing things about the social media, tech driven time that we live in is the fact that we no longer need to rely on television to provide us with valuable car-related content. The success and popularity of video-sharing giant YouTube has given rise to a generation of passionate and talented automotive vloggers. In short, you no longer need to depend on Top Gear to deliver your regular dose of high-octane viewing, instead, you can get your fix at any time, from anywhere with video blogs.

YouTubers may not have the high-budget of a network television show and production-wise their videos may be a bit rough around the edges but this is actually a huge part of the appeal. A lot of us find it easier to relate to the self-made format because we can appreciate the hard work and sacrifice that has gone into the process. A vloggers popularity is often heavily linked to their personality as well as the knowledge and value that they provide in their videos.

We don’t get to choose who presents a TV show, the network decides who they feel is best for the job and then hope that the audience will approve. However, when it comes to automotive vloggers you have the luxury of choice. As mentioned earlier, each YouTube broadcaster has a unique personality which means you can choose which one you like best and follow them. The type of content created by automotive vloggers also differs, for example, some may focus on supercars whereas others focus on classic cars. Not to mention the endless amount of other factors you may want to consider e.g. video length, video frequency, location etc.

Another great thing about vlogging is that in theory just about anyone can do it. Whether you are using your smartphone or a high-end video camera it has become very easy to record and upload a video yourself. However, this doesn’t mean you will be a successful automotive vlogger. It takes hard work, dedication and a lot of time to build a following and really penetrate the automotive community. But don’t let that put you off. If you are passionate about becoming an automotive vlogger then why not give it a shot and see what happens?

There are plenty of tools out there to help you on your journey to becoming a successful vlogger. In fact, there are so many that it can quickly start to feel daunting and very confusing. It’s hard to know where to start and for existing vloggers, it can be difficult to figure out what their next step should be.

Scottish philosopher Thomas Carlyle enlightened us a while ago when he advised us that “Man is a tool-using animal. Without tools he is nothing, with tools he is all.”

To help both new and existing YouTubers we have come up with a list of 3 tools that everyone in the automotive vlogger industry should be using.

1. GoPro Cameras

If you are an automotive vlogger then it’s probably safe to assume that you will be filming yourself driving a car at some point. Holding a camera in one hand while driving is not a safe option and could even get you a driving ban so you will want to consider getting yourself some GoPro cameras. They can be securely attached to different points inside a car providing you with high-quality footage of yourself, the road ahead and anything else you want to film. This leaves you free to concentrate on driving while the cameras do all of the filming work. GoPro cameras are compact, durable and robust which means they can be used for all sorts of different things. Most automotive vloggers will be using GoPro’s, or a similar type of camera, to film themselves driving a vehicle.

2. Drone

This isn’t an essential piece of kit for an automotive vlogger but if you are keen to raise the quality of your shots and the cinematic value of your videos then you should definitely consider using a drone. It comes back to what we were speaking about earlier regarding the personality and style of your vlog. If you want to start using cinematography techniques like aerial pan shots, tracking shots and epic fly over shots in your videos then you will need to consider getting a drone. Better shots will help add character to your filming and really bring out the personality of the vehicles and locations that are being featured in your vlogs.

3. Tripod

An essential piece of equipment for any serious videographer. A tripod allows you to take steady shots by elevating and stabilising your camera. When you’re holding a camera in your hands you run the risk of shaking the camera and causing unwanted movement. This could hamper the quality of your footage and make viewing less enjoyable for whoever is watching your video. You will want to prevent this by making use of a good tripod which will help to make your shots and panning more fluid. Tripods have evolved over the years which means you can choose from a wide range of shapes and sizes to suit your needs. It’s worth experimenting with different types of tripods to see what works well for you. It shouldn’t be too hard for you to find a high-quality tripod at a reasonable price so I would definitely recommend adding one to your arsenal.

Are you an automotive vlogger? If so, please comment below and let us know what tools and equipment you like to use.