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Posted by Joseph Clement on 29 May, 2017

The BMW Concept 8 Series was recently unveiled at this year’s Concorso d’Eleganza Villa d’Este on the shores of Lake Como, Italy. The study car that was revealed provided a good taste of what is to come from the new model, slated to launch in 2018. This BMW 8 Series Coupé will play a big part in the manufacturer’s aim to increase sales and revenue in the luxury class which is currently dominated by vehicles such as the Bentley Continental GT and Mercedes-Benz’s S-Class Coupé.

Photo credit: BMW Group

Design-wise, the car effortlessly merges elegance with undertones of aggression. However, it still has the unmistakable characteristics of a BMW and a captivating presence that demands lots of attention. Here is what BMW Group Design’s Senior Vice President, Adrian van Hooydonk, had to say about the design:

“The design of the BMW Concept 8 Series provides a fresh interpretation of iconic BMW styling cues,” adds van Hooydonk. “And it also showcases a new approach to the use of forms which is reflected particularly prominently in the car’s surfacing. A handful of crisp lines mark out clear surfaces, and the car’s volumes are powerfully sculpted. Together, these elements make a forceful statement and create a model brimming with character. In short, this is a driver’s car.”

At this stage, we don’t know what type of engine the car will have or how much it will cost, but we can confirm that it looks amazing.