Today DS Automobiles dreams became a reality as they opened orders for their new DS 7 Crossback SUV in the UK.
The car will be available through the DS distribution network which is set to expand considerably in the UK from the start of 2018. Pricing for the DS 7 Crossback starts from £28,050 to £43,535, with a choice of four different interior styles: Elegance, Performance Line, Prestige, and Ultra Prestige.
DS 7 Crossback Model/Engine range and on-the-road pricing:
DS 7 Crossback – Elegance
- BlueHDi 130 Manual – £28,050
DS 7 Crossback – Performance Line
- BlueHDi 130 Automatic – £31,435
- BlueHDi 180 Automatic – £36,335
- PureTech 225 Automatic – £34,985
DS 7 Crossback – Prestige
- BlueHDi 130 Manual – £34,435
- BlueHDi 180 Automatic – £39,335
- PureTech 225 Automatic – £38,985
DS 7 Crossback – Ultra Prestige
- BlueHDi 180 Automatic – £43,535
- PureTech 225 Automatic – £43,185
DS Automobiles aims to deliver a premium, avant-garde experience for their customers, and one of the ways they hope to achieve this is by giving customers the chance to choose from five different interior inspirations: DS Inspiration Bastille, DS Inspiration Rivoli, DS Inspiration Opéra, DS Inspiration Performance Line, and DS Inspiration Faubourg.
Without going into too much detail about the individual inspirations, each one offers different design characteristics and a different style. The inspirations let the customer personalise the inside of their car resulting in a truly bespoke experience which is what DS automobiles is all about.
The DS 7 Crossback will be available with a choice of four different internal-combustion engines and an 8-speed automatic gearbox. There will be two turbo petrol engines: the 4-cylinder PureTech 180 and the PureTech 225, which can deliver 250Nm and 300Nm of torque available from 1,900rpm. These petrol engines have a fuel economy of 48.7mpg. There are two turbocharged diesel engines: the BlueHDi 130 with a manual gearbox or the BlueHDi 180 with an automatic gearbox. These diesel engines can produce 300Nm of torque at 1,750rpm and 400Nm of torque at 2,000rpm respectively. Both engines offer a fuel economy of more than 56mpg (70.6mpg and 57.6mpg respectively).
The DS 7 Crossback is available with some innovative safety options, including DS connected pilot, DS night vision, and DS driver attention monitoring. Meanwhile, some of the highlight features included as standard with all DS 7 Crossback models includes diamond-cut alloy wheels, 3D rear lights, rear parking sensors, LED headlights, a lane departure warning system, a leather steering wheel, and a leather gear knob. For extras like satellite navigation, heated seats, and tinted rear windows etc., you would need to look at the Performance Line, Prestige, or Ultra Prestige models.
It is definitely an exciting time for DS Automobiles. They seem passionate about providing a premium and bespoke experience that is very customer focused. With plans in place to grow substantially during 2018/2019, it will be interesting to watch this exciting new brand as it tries to make its mark in the automotive world.