The FIA Formula E has expanded their relationship with European broadcaster Eurosport.
For the first time, the television sports network will air every round of the electric street racing series across Europe, beginning with the season four double-header which takes place in Hong Kong on December 2 & 3.
Here is what Alejandro Agag, Founder & CEO of Formula E, had to say:
“It’s fantastic news to extend our existing partnership with Eurosport and Discovery – as well as expand our broadcast and digital outreach across Europe, which is such a crucial market to the growing popularity of Formula E and increased demand for electric vehicle uptake. As the home of the Olympics in Europe – Eurosport and Discovery is perfectly placed to tell the unique story of the electric street racing series and its leading protagonists – the inspiring city-centre locations, renowned teams and manufacturers, along with the faces behind the wheel fighting to be crowned champion.”
Starting from season four Eurosport will hold exclusive and sub-licensing rights for most countries in Europe apart from the UK, Italy, and Spain.
Also, Eurosport will sub-license a number of rights to free-to-air broadcasters, which will complement its own coverage in selected markets – including France, Germany, Italy, and Switzerland.
Peter Hutton, CEO of Eurosport, was positive about the expanded partnership, saying:
“With its unique approach to innovation and willingness to try new things to deepen engagement with passionate motorsport fans, there is a very real symmetry between Formula E and Eurosport’s values. Having broadcast the championship on Eurosport for the past two seasons, we believe we’ve played an important part in helping to grow the sport. Particularly when you consider our established coverage of motorsport in Europe, we’re thrilled to be able to play a part in bringing the sport to more people and seeing Formula E back on Eurosport’s screens once again for 2017/18.”
This new partnership is good for Formula E as it continues to grow, and Eurosport, who first broadcast the FIA Formula E Championship in 2015. The broadening of this partnership will provide more people with the opportunity to watch the electric street racing series.