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Posted by Joseph Clement on 27 March, 2018

Every time I see the name Lynk & Co I think of the Lynx deodorant brand, I’m not sure why? It must be the name because the companies are definitely not alike when it comes to the products they offer.

Anyway, before I get sidetracked comparing a deodorant brand to a shareable mobility brand (I could be here forever, lol) let me focus on the topic at hand. Lynk & Co, the result of a collaboration between Volvo and Chinese auto manufacturer Geely, recently announced their European launch plans.

During a busy week of home territory announcements in the Netherlands, Belgium and Sweden, Lynk & Co unveiled their third model, the 02, confirmed that production will begin in 2019, and outlined retail roll-out plans.

Lynk & Co Model 02
Photo credit; LYNK & Co

This forward-thinking, disruptive company is on course to redefine how people use, share and interact with cars. Whether you are interested in buying, borrowing or subscribing to a car, Lynk & Co should have an option for you.

One of the unique things about Lynk & Co cars is that they offer “a simple selection of fully equipped, one price collections”, rather than a confusing selection of base models, options and trim levels. This level of simplicity and lack of customisation may put some people off. However, I think it will appeal to their target market (e.g. people who want something simple, straightforward and easy to use).

Also, Lynk & Co claim that ‘connectivity’ is at the core of their brand. They offer customers a range of connected technology, including a sharing function with the world’s first in-car share button to wireless charging, a dedicated Lynk & Co app store, advanced telematics systems, internet and cloud connectivity.

When it comes to the 02 model, all I know is that it’s an SUV. I’m sure that more technical details will become available soon, but in the meantime, here are some words from Lynk & Co’s Head of Design, Andreas Nilsson, about the car’s design:

“Sporty, adventurous, dynamic, daring, confident and fun, the 02 sits at the absolute centre of our brand. A shorter wheelbase, lower ride height and centre of gravity – combined with two-tone colour-schemes and softer, voluptuous surfaces, muscular haunches and wheel-arches – give 02 a solid and confident stance while being agile and sporty in character. Immediately identifiable as a member of the Lynk & Co family, it is also unique on the inside and out. 02 is a really remarkable looker in our line-up.”

Lynk & Co Model 02
Photo credit; LYNK & Co

Not only are Lynk & Co trying to bring an innovative ethos to the automotive space, but they’re also forging relationships with members of the fashion world. They have formed a partnership with the online marketplace, Tictail, which is apparently “home to the world’s greatest emerging designers”. As part of this collaboration, they will be releasing a fashion and homeware range named ‘The City Dweller Series’ in the summer.

There are a lot of things going on at Lynk and Co. It will be interesting to see how things unfold for them over the coming years.