Nissan will become the first Japanese automaker to participate in the FIA Formula E Championship.
They are set to compete from season five, which is expected to begin in late 2018.
Joining the electric street racing series will give Nissan a new platform from which they can promote their brand message of ‘Intelligent Mobility’. The Japanese car manufacturer aims to ‘redefine how its vehicles are driven, powered and integrated into society’.
Here is what Nissan’s executive vice president of global marketing and sales, Daniele Schillaci, had to say:
“Nissan will be the first Japanese brand to enter this growing championship, bringing our long history of motorsports success to the Formula E grid. It will give us a global platform for bringing our pioneering Nissan Intelligent Mobility strategy to a new generation of racing fans.”
Nissan is an industry leader when it comes to zero-emission electric vehicles, this is mainly due to the success of their LEAF which launched in 2010. They have sold over 280,000 LEAF’s making it the worlds best-selling electric vehicle.
Nissan recently unveiled the new LEAF which boasts improved technology and advanced driver assistance systems.
Following their success creating consumer EV’s, it makes total sense for Nissan to compete in Formula E. I envision them becoming a welcome addition to the sport and a great representation of Japanese manufacturing.
Here is what the founder & CEO of Formula E, Alejandro Agag, had to say:
“Not only is it great to welcome a new manufacturer to the Formula E family – it’s great to see our first Japanese manufacturer entering the frame, showing truly how global the electric revolution is. Japan is a country at the forefront of new technologies, with one of the biggest followings of Formula E. The shift toward sustainable mobility is in motion, and it’s unstoppable. I look forward to seeing the Nissan logo adorned on the new-look cars for season five.”
Season four of the FIA Formula E Championship kicks off with a double-header in Hong Kong on December 2 & 3.