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Posted by Joseph Clement on 22 July, 2017

Volvo’s highly anticipated premium XC40 SUV will be revealed very soon.

But in the meantime, the Swedish manufacturer has released teaser details about what we can expect from the new vehicle design wise.

The XC40 will be Volvo’s first ever compact SUV and to mark the occasion they have decided to completely scrap the rule book and deliver something never before seen from a Volvo automobile.

Volvo claims that the new car will take their company into new areas giving their designers the opportunity to produce something vibrant, unique and playful. They feel that the current SUV market lacks this type of vibrancy and they plan to provide the remedy.

Robin Page Volvo
Robin Page, Senior Vice President of Design at Volvo Cars. Photo credit: Volvo Cars.

“Our customer research clearly showed that for the XC40 and for this segment, we needed a wider selection of colours and materials than we usually offer. As Volvo Cars has never designed a car like the XC40 before, we could start from scratch and give it energy and playfulness,” – Robin Page, Senior Vice President of Design at Volvo Cars.

The XC40 will have a more expansive and lively colour palette than previous Volvo models. The designers have taken inspiration from street fashion, city architecture and popular culture to produce a design that supposedly reflects the open personalities of its drivers.

Volvo XC40 Colours and Materials
Photo credit: Volvo Cars.

“We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car,” – Thomas Ingenlath, Chief Design Officer at Volvo Cars.

The XC40 will be available with various interior colour options including a warm Lava Orange carpet, an Oxide Red upholstery and a range of new and special trims and materials with designs inspired by urban architecture and cartography. The SUV will also feature natural felt-based carpets, headliners and door inserts to deliver a modern, premium touch.